Tying your brand to a celebrity ambassador can be an albatross around the neck of your brand. A broken bone, an ill-fated comment, a late night rendezvous or even their demise, can send your brand into a tailspin.
Category: Marketing
The Brand Spokesperson — External Factors That Can Destroy Your Brand and How To Avoid Them (Part 3 of 13)
Marketing Mediums and Channels — 5 Steps to Help You Reach Your Target Audience by Choosing the Right Mediums and Channels.
Successful marketing has as much to do with the medium as it does with the message. Miss with either — or both — of those ingredients and your marketing will fail.
Effective Marketing — Why Getting Their Attention is Simply Not Enough (You Want to Immerse the Audience in Your Brand).
Getting your audience to embrace your brand emotionally is something to strive for. But grabbing their attention is simply the first step. Only when the appropriate emotions are elicited, will your advertising be truly effective.
A Good Business Logo — 6 Steps to Help You Determine What Makes an Effective Business Logo.
Your company’s logo is the centerpiece of your overall brand image and conveys a lot about your business. Companies that don’t consider their logo essential — especially during inception — may suffer in the long run.
Design Thinking — How Good Design Can Make a Difference in Your Bottom Line (and Other Parts of Your Business Too).
A professional designer is a business partner who can help you translate and communicate the value of your ideas to consumers, employees, stockholders and even your competitors.
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The Brand Spokesperson — External Factors That Can Destroy Your Brand and How To Avoid Them (Part 3 of 13)
Marketing Mediums and Channels — 5 Steps to Help You Reach Your Target Audience by Choosing the Right Mediums and Channels.
Successful marketing has as much to do with the medium as it does with the message. Miss with either — or both — of those ingredients and your marketing will fail.
Effective Marketing — Why Getting Their Attention is Simply Not Enough (You Want to Immerse the Audience in Your Brand).
Getting your audience to embrace your brand emotionally is something to strive for. But grabbing their attention is simply the first step. Only when the appropriate emotions are elicited, will your advertising be truly effective.
A Good Business Logo — 6 Steps to Help You Determine What Makes an Effective Business Logo.
Your company’s logo is the centerpiece of your overall brand image and conveys a lot about your business. Companies that don’t consider their logo essential — especially during inception — may suffer in the long run.
Design Thinking — How Good Design Can Make a Difference in Your Bottom Line (and Other Parts of Your Business Too).
A professional designer is a business partner who can help you translate and communicate the value of your ideas to consumers, employees, stockholders and even your competitors.
Subscribe to Articles
