A logo performs several important functions in helping your brand succeed. A good logo can shore up your brand, help it stand out, evoke trustworthiness and represent your brand for years to come.
Category: Identity
What’s a logo worth? An Examination of the True Value of a Well-designed Logo.
Brand Identity: Differentiating Your Brand Using Multiple Visual Cues (Form, Color, Pattern and Feature)
Recently, British retailer Selfridges — which apparently sells EVERYTHING — started a new marketing campaign entitled “No Noise.” As part of this campaign, they sold un-branded versions of famous products. Each product was stripped of the brand’s name, but not ... more
Rebrand or Refresh — the Difference and the Determinant (How to Decide When a Rebrand or Refresh is the Right Move).
If your brand is showing signs of attrition, perhaps a rebrand or brand refresh is in order. But before you decide on the appropriate plan-of-action, let’s explore the difference between the two.
Brand Ambassadors — Are Your Employees Destroying Your Brand?
Are your employees responsible for your brand’s decline? If your employees don’t understand your brand’s core values, relevant benefits, key differentiators and overall goals, then they could be harming your brand right now.
A Good Business Logo — 6 Steps to Help You Determine What Makes an Effective Business Logo.
Your company’s logo is the centerpiece of your overall brand image and conveys a lot about your business. Companies that don’t consider their logo essential — especially during inception — may suffer in the long run.
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What’s a logo worth? An Examination of the True Value of a Well-designed Logo.
Brand Identity: Differentiating Your Brand Using Multiple Visual Cues (Form, Color, Pattern and Feature)
Recently, British retailer Selfridges — which apparently sells EVERYTHING — started a new marketing campaign entitled “No Noise.” As part of this campaign, they sold un-branded versions of famous products. Each product was stripped of the brand’s name, but not ... more
Rebrand or Refresh — the Difference and the Determinant (How to Decide When a Rebrand or Refresh is the Right Move).
If your brand is showing signs of attrition, perhaps a rebrand or brand refresh is in order. But before you decide on the appropriate plan-of-action, let’s explore the difference between the two.
Brand Ambassadors — Are Your Employees Destroying Your Brand?
Are your employees responsible for your brand’s decline? If your employees don’t understand your brand’s core values, relevant benefits, key differentiators and overall goals, then they could be harming your brand right now.
A Good Business Logo — 6 Steps to Help You Determine What Makes an Effective Business Logo.
Your company’s logo is the centerpiece of your overall brand image and conveys a lot about your business. Companies that don’t consider their logo essential — especially during inception — may suffer in the long run.
Subscribe to Articles
