In 1989, the Winston-Salem Arts Council asked me to rebrand their annual cultural arts festival–Carolina Streetscene. In recent years the festival had lost its cultural identity…the beer garden had become its biggest attraction. They wanted to reemphasize the artistic aspects of the festival.
Since the client already had equity in the logotype, creating a singular graphic that would summarize the various events (dance, music, theater and crafts) would be a challenge.
I started with the comedy and tragedy masks and allowed them to blossom into the jester. From there, the other aspects just fell in place. Since the graphics would be used in newspapers, on T-shirts and beer mugs, I limited my color palette and kept the graphics simple and flat.