Good design is captivating, seductive and acts as an emissary for your brand. By catching the eye of your audience members, drawing them in and reinforcing their core values, good design helps your brand grow.
Your brand identity is the outward expression of your brand; the tangible elements that you can see, touch, feel and hear… maybe even smell. And just like your personal attributes, people will immediately judge your brand based on the characteristics of your brand identity.
A logo performs several important functions in helping your brand succeed. A good logo can shore up your brand, help it stand out, evoke trustworthiness and represent your brand for years to come.
Recently British retailer Selfridges — which apparently sells EVERYTHING — started a new marketing campaign entitled “No Noise.” As part of this campaign, they sold un-branded versions of famous products. Each product was stripped of the brand’s name, but not its identity. This got me to wondering, could other brands — and more importantly your […]
If your brand is showing signs of attrition, perhaps a rebrand or brand refresh is in order. But before you decide on the appropriate plan-of-action, let’s explore the difference between the two.