Give customers reasons to love your brand. Not so terrorists will leave you alone, rather if they attack, your customers will insist that your brand survives.
Whether it’s water for the cooler or raw materials to help produce finished goods, your brand’s success is invariably linked to your supply chain. In order to minimize damage, you need to help your suppliers understand just how valuable they are.
Increased Competition — External Factors That Can Destroy Your Brand and How To Avoid Them (Part 4 of 13)
Whether you’re still cultivating your initial product/service or extending your brand into other categories, you must keep moving forward to remain successful.
The Brand Spokesperson — External Factors That Can Destroy Your Brand and How To Avoid Them (Part 3 of 13)
Tying your brand to a celebrity ambassador can be an albatross around the neck of your brand. A broken bone, an ill-fated comment, a late night rendezvous or even their demise, can send your brand into a tailspin.
The Paradigm Shift — External Factors That Can Destroy Your Brand and How To Avoid Them (Part 2 of 13)
Change is inevitable, but by staying informed and innovating, you can avoid the pitfalls identified with a Paradigm Shift.